mLearning Hub - How eLearning Goes Mobile

Apple iPod User Demographics

The Apple iPod since its introduction in 2001 has generated enormous sales worldwide. It is more or less the de-facto portable music (and possibly video) device in the world. In fact the term "iPod Generation" is now part of Western vernacular.

All these sales are quite impressive and great for Apple, but that does not help you nor I. What does help is understanding the user demographic. Who are the primary iPod users? How old are they? What is their education level? Where is the growth and are any new sales trends appearing? And most importantly, where is the mobile learning market potential to target?

This page takes on the monumental task of wading through the statistics and sales reports in hopes of provide useful information to better help you target iPod-based mobile learning.

iPod Demographic Snippits

• Workplace mLEARNING Initiatives
  "Hospitals train staff with iPods." (Source)
• General Demographics
  "A 2004 study by the Pew Internet & American Life Project suggests that frequent Internet use greatly increases iPod ownership." (Source)

• iPod by Age Group
  "31% of kids ages 6 to 10 now use digital-music players, with iPod as the brand of choice for 54% of them." (Source)

(Source)